E-mail marketing is a professional method of communicating with customers, potential buyers and other stakeholders via the internet. Bulk recipients receive emails with your business newsletters, invitations, mail-outs, promotions and other significant business communications in an instant, saving time and money. E-mail marketing is one of the most effective forms of online marketing, second to search engine optimization techniques. Businesses use email marketing for new and potential customers in a bid to increase sales.
There are many email marketing methods that can be applied to business marketing strategies; almost any form of communication can be distributed via email. If your business adopts a suitable email marketing strategy, it is likely to increase customer relations and profitability.
Beneficial to your online marketing campaign, email marketing is utilized for two purposes. Email marketing is used to:
- Enhance business and customer relations- email marketing will improve the relationship between customer and business, encouraging purchase and loyalty. A better relationship results in satisfied customers and repeated business transactions.
- Re-establish consumption habits- email marketing is used to gain new customers and retain the old. Email marketing convinces customers to establish a consumption habit with the business, therefore increase sales.
Email Marketing Benefits
In today’s web driven society, around half of internet users access their email account daily, increasing the potential for wide spread communication. Email marketing allows businesses to access the online market, with instant attention being paid to emails over traditional marketing methods like telephone calls and ‘snail mail’.
Every aspect of your email marketing campaign can be monitored and measured. Email marketing allows you to measure response and performance via open, read and click-through rates.
Email Marketing Benefits Include:
1. Low cost– compared to traditional marketing methods, email marketing requires minimal investment. Email marketing will require initial start up costs for the technical system but will achieve long term investment.
2. Speed– customers both new and old can receive marketing messages in an instant. The message is delivered straight away, allowing the message to be read as urgent.
3. Broad Target Reach– email marketing overcomes geographical boundaries that exist with traditional communication mediums such as ‘snail mail’ and gets there at a faster rate.
4. Efficiency– instead of preparing separate marketing materials for each customer, email marketing allows multiple recipients to receive the same message at the click of a button.
5. Defined Targets– email marketing allows you to define specific groups. Once defined, you can send the appropriate message instantly.
6. Accountability– information sent through email marketing can be easily collected, results and statistics easily retained.
7. Easily Measured– email read and click through rates are easily measured and analysed. In addition to this, email recipients actions can too be measured and monitored.
Our Email Marketing Solution
As email usage has increased dramatically over the years, Proper Source understands the importance of a reliable and flexible email marketing system to target a large demographic. Proper Source is USA leader in online marketing and web solutions and will design email marketing campaigns that help businesses to effectively measure their return on investment.
Why Choose Email Marketing?
Email has been actively integrated into the daily lives of the everyday consumer. Approximately 1.4 billion email accounts were active as of 2009 with that number predicted to rise to 1.9 billion by 2013 (The Radicati Group Email Statistic Report, 2009). Marketing to email affords businesses, brands and organisations the unique opportunity to take advantage of already established communication channels in a convenient, non-intrusive, uncomplicated fashion.
Advantages to businesses
The team at Propersource will co-ordinate the whole process for you from designing the email matter to insertion of links. Once the campaign is under-way, we will provide customized reports. These will reflect the marketing strategies that are most effective and which of them require improvement, all of which is based on data collected from review of the response to the bulk emails. You should test customer retention levels from repeat conversions and reward them suitably.
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