IN PPC ADVERTISING IS ONLY ONE GOAL – TO SELL
Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.
Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Pay per click [also called PPC] is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner) when the ad is clicked. Pay-per-click is commonly associated with search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. The basic formula is: Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)
Pay Per Click Advertising Model
ProperSource first step in pay per click advertising is to select the most appropriate keywords for which the company wishes to advertise. This is often seen as the most important step as it indicates which searches will display the company ad. To begin with, brainstorming should be undertaken to identify as many possible keywords and terms that are relevant to the company and its industry.
Once this list is established, keyword selection should be based on two major factors. Firstly, research needs to be carried out to highlight the most searched for words or terms on the list. This indicates the level of exposure each ad is likely to gain.
The intensity of competition for each keyword or term will indicate the price of that keyword or term. This is thanks to the bidding system in place in major search engines.
The first step to creating a pay per click advertising campaign is determining a suitable budget to allocate to the campaign. Determining the budget is almost entirely up to the company looking to advertise. The only budgeting restriction is any minimum spend requirement as set by the search engine itself.
Once the above steps are completed, a pay per click ad must be developed. These advertisements become the visual touch point for the company’s targeted consumers. The design of these ads has several restrictions placed on them by the pay per click search engines.
Pay per click advertising works on a bidding system whereby a company places a maximum bid for each keyword or term they wish to advertise for. This bid not only indicates the maximum the company is willing to spend on each click (cost-per-click), but also plays a major part in determining the placement of the company’s ad for that keyword or term.
One of the greatest benefits of pay per click advertising is the ability for businesses to monitor their campaigns. Pay per click advertising is a highly effective, highly measurable form of online marketing. Every time a consumer clicks through to a company’s website, their actions within the site can be tracked. These actions can include number of pages visited, sales made, contact inquiries, newsletter sign-ups and more. Each of these actions can be allocated a particular value based on the dollars earned for the company.
With the right selection of keywords, a pay per click advertising campaign can be a very cost effective form of online marketing. Each keyword can be individually evaluated, allowing careful monitoring of the campaign and ensuring only the most valuable keywords are retained.
We provides Google AdWords setup and management services for small businesses. Our Google certified AdWords specialists know what it takes to run campaigns that work.
Proper Source offers Facebook Ads setup and management service. Facebook ads set up & optimization services help you getting the best ROI for your social media campaign.
If less than 100 percent of searches happen on Google, why focus 100 percent of your PPC campaign there? Bing share of the search market has grown over the last three years.
Websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
How Pay Per Click Advertising working? Pay per click advertising is often a step by step, complex process. Its success is dependent on a range of variables, such as budget determination, keyword selection, search engine selection, bid placement, ad creation and campaign review, each of which are explained below. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
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